Building in Hardware is unnecessarily difficult. The barrier to entry is sky-high and the returns are low. Compared to softwares low cost & crazy high margins, it’s easy to understand why there is no interest or investment in Hardware. As we see it, there are 4 fundamental problems with manufacturing:
As someone who grew up loving robotics, it was heartbreaking to enter the real-world & see how dystopian manufacturing was. There is no craftsmanship in China’s world of manufacturing. Customization, advancement, or character comes at a cost that is too high to bear.
Today, you are stuck with factories that want to slap your logo onto their templatized products that are already produced at scale. Thats why the retail industry in the U.S has transformed into a media-buying monster. The best brands win on having the most compelling ads & copywriting.
We want to bring craftsmanship back to hardware. We want our retail to be driven by engineering & innovation, not Facebook ads. To do this, we need to bring profit & flexibility back to hardware.
Hardware does not need incremental change. It needs to be flipped on it’s head. Hardware needs to get easier, faster, & cheaper. The best start is to take a page from the book on software development. Small teams with fast feedback loops that can incrementally build to greatness.